The objective of the National Youth Anti-Drug Media Campaign (NYADMC) is to prevent and reduce drug/marijuana use among teens. In March 2008, the NYADMC launched the SketchPad on www.abovetheinfluence.com/sketchpad — an experiential, interactive landing experience that is designed to look like a series of sketches doodled on a page by a teen. By interacting & exploring this space, teens will be exposed to multiple "edu-taining" messages that reinforce the brand philosophy of "anything that makes me less than me is not for me" — provoking them to either think about, re-think or re-examine their attitudes toward drug use or other negative influences.

Client:
National Youth Anti-Drug Media Campaign