The MotoDanica site stems from the idea that a multifaceted life should be complemented by one's personal electronics. Danica Patrick, the perfect spokeswoman for a life multiplied, is depicted as the hostess of a fictional Martha Stewart-type show. Confounding her critics, she is shown as excelling in both female and male-dominated arenas. Through a layered, narrative experience and a lush 3D photographic experience, we allow users to take a spin through Danica's day and discover the comic absurdities of a life so unique. All throughout, we show how the Moto Q9c is the only phone able to revolve around you and your surprises by being able to capture, share and enrich these moments.