The Krave site profiles six real-life people in order to promote Motorola's multifaceted phone, the Krave ZN4. The six spokespersons' lives exemplify diversity, DJ, coffee entrepreneur, urban beekeeper and tennis trainer, to name a few. Despite the apparent contradiction in these lives, each of our people manage to combine the eclectic in a single body, and remain true to who they clearly are, just as the Krave combines a touch-screen with a flip phone and a fully-enabled media device. Users can explore the richness and complexity of these lives through a mosaic of media: video, photo and audio.