70% of the murders in New York last year were committed with guns. The vast majority of them illegal.

So the Crime Commission of New York set out to advertise a new law that made the possession of an illegal loaded firearm an offense that carries a 3 1/2 year sentence. In New York , Illegal Guns= Prison.

This simple message was brought online with a series of interactive banners primarily aimed at a young target market. This is one example